Dsstyles magnet blocks12/6/2023 In most business situations, it’s helpful to abide by the time-tested rules of communication – proper spelling and grammar, courtesy and professionalism, and all of that. And I’d bet that Facebook’s subsequent pursuit of Snapchat – the social network offered $3 billion for the app last year, an offer Snapchat refused – is partially related to the fact that Spiegel played hard to get, and dialed down his enthusiasm from the start. Most people in Spiegel's position would have conveyed shock and breathless excitement over being approached by someone like Zuckerberg. ![]() By one-upping Zuckerberg's breezy, informal style in his reply, Spiegel positioned himself as the CEO's equal. Spiegel’s e-mail, which he released earlier this week after a Forbes profile characterized the exchange in a way he didn’t appreciate, has been called cocky and arrogant. It’s the kind of e-mail you’d write to an annoying high school classmate, not a billionaire tech mogul who could acquire your company and make you rich. ![]() That’s it – no “Dear” or "Sincerely," no effusive praise, just a smiley-face emoticon, a sentence fragment, and a vague, unpunctuated offer to meet at some indeterminate point in the future. “Thanks :) would be happy to meet – I’ll let you know when I make it up to the Bay Area” Instead of flattering the Facebook CEO or expressing his eagerness to meet, Spiegel (whose disappearing-photo app hadn't yet become a household word) tapped out a shockingly casual e-mail on his iPhone: Zuckerberg,” and praises the CEO (he is, after all, one of your heroes) before saying that yes, you’d absolutely love to meet with him at his earliest opportunity, and sure, you’ll hop the next flight to San Francisco if he wants to meet today.īut that’s not what Snapchat’s Evan Spiegel did when Zuckerberg e-mailed him in November of 2012. How do you respond? Most experienced professionals would probably advise you to calm down, take a deep breath, and write a courteous e-mail back, perhaps one that starts “Dear Mr. ![]() In a short e-mail sent to your personal address, Zuckerberg praises your company, calls himself a “big fan,” and says he’d love to meet with you one-on-one at Facebook’s headquarters. One day, you get an unexpected e-mail from Mark Zuckerberg, the billionaire founder of Facebook. Imagine that you’re the 22-year-old co-founder of a small but growing tech start-up.
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